B2C Sports Website Design
The sites below were designed during my time as Senior Graphic Designer at EdjSports. All sites were designed and developed within a small team of 1-2 designers and several developers.
Edjsports.com
EdjSports flagship B2C website developed to deliver the same cutting edge data that pro teams and sports betting syndicates have been acquiring from EdjSports for many years. The challenge was taking different inputs of sports data sourced internally and from outside vendors and incorporating them into a user friendly and engaging site for sports bettors, fantasy players and fans. The goal was to use EdjSports pedigree in sports data to deliver actionable data to users to help them with decision making in betting a playing fantasy. The site went through several iterations as we learned from the consumer and evolved the product.
The Evolution of EdjSports:
FootballOutsiders.com
Football Outsiders, one of the original purveyors of sports analytics and creator of the widely used DVOA metric, was acquired by EdjSports in 2018. The challenge faced by our team was to take a beloved website with a loyal fanbase and update it to current standards. While Football Outsiders was great at football statistics and analysis, they never had any designers as part of their organization. Their website was built as a labor of love by their founder Aaron Schatz. After EdjSports acquired them, there was finally resources and a team behind the site to give it the love it desperately needed. Unlike Edjsports.com, Football Outsiders had an existing site and user base. This allowed us to engage with the loyal users and gain insight into what was and wasn’t working. We took a long time to rebuild the site structure from the ground up, implementing new features and products, and creating a new subscription service, FO Plus.
The Evolution of Football Outsiders:
